Google has announced they can predict election results by using search results inputted into their search engines. They looked at the most popular searches in the month of October and the issues that were searched about and compared that to the stances that the politicians represented in their campaign.
Common phrases were unemployment, recession, immigration, etc. The margin of error between these predictions was very small. This is a very interesting fact because search results could probably predict many other things about a person as well. It is interesting to see how technology can track a person’s preferences and trends and gather data based on what they do. This is very important when used from a company’s perspective. If a company can get results on what people search, they can tailor their approach to what each customer is wanting.
Gathering and analyzing data from these searches is very crucial to firms’ success.
Google said the most-searched items for the upcoming elections was concerning marijuana in the California elections and immigration in the Arizona elections.
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