In this article that talks about things we have learned from Apple in the past year, it shows many trends that I find interesting. It speaks of Apple thinking about buying and merging with a lot of different entities such as something like facebook. It doesn’t say specifically, but something like that would be huge for Apple. The other thing the article mentions is that the iPad is gaining ground in the enterprise and the market they are targeting. The third learning point is that the iPhone is in a race with the android. And finally, we see that Mac sales are increasing.
If Apple merges or buys a bigger company, then that will be a huge event in the media world. Apple already has a leading edge on technology, now if they can buy the company that serves another purpose such as social networking or other information lookup, then they can be the leader in information services and technology services. That would make their product untouchable. They would be the leader in updates and improvements.
The fact that the iPad is gaining sales means that people are moving more and more to mobile computing and the iPhone is not covering their needs. The iPad offers such a better display and such that is attractive to consumers. If the iPad offers more capabilities in terms of software, then sales could skyrocket even more. This leads to the next point of the iPhone sales being in a battle with the Android. This does not mean, in my opinion, that the iPhone is losing its advantage, it just means that there are more options out there, and the people that may have bought an iPhone are now buying an iPad, or changing technologies based on other factors like service or price of cell-phone carriers.
The increase in Mac sales shows me that consumers are worried about having a centralization between the things they do. They don’t want a PC and an iPhone and have to worry about compatibility issues. Having an iPad or an iPhone and then a Mac computer on top of that would make the work from home rather seamless and make workers more efficient.
http://www.cio.com/article/623274/7_Innovation_Secrets_of_Steve_Jobs_
The last point about compatibility issues is an interesting one. Because the Mac works seamlessly with the iPad and the iPhone, the consumer is drawn to all three more so than just one and going with another brand for another item. Making things easier for the consumer is bound to drive sales even more sales for apple.
ReplyDelete