Google continues Gobbling

Google shows no signs of slowing down their hunger to eat up the social networking market. According to the article below, they bought SocialDeck, which makes games and applications you can play with your friends on blackberry phones and Iphones. This goes along with what I have seen recently over the summer and the past few months.

I have G-mail, and I have noticed them implementing things along the way to make Google and Gmail more interactive and user friendly. They instituted buzz, which allows you to update your status, much like twitter. Also, they have a friends list now and you can follow people that you communicate with on a regular basis. The following is much like twitter, but the saved contacts, and the ability to email or contact them is much like facebook. They add another dimension which allows users to video and voice-call there contacts. Much like Skype.

These additions are making Google a much more powerful company, but all of there additions and acquisitions are improving the customers efficiency. The customer now can go to one spot, Google, to communicate in a variety of ways, rather than go to twitter to update a status, facebook to look at pictures and events, and call someone using skype. Google offers all of these options, from Buzz, email, google groups, calendars, even the ability to upload documents for other people to share and edit rather than emailing back and forth.

I personally think this is great. The fact that you can condense six or seven social networking sites into one, maybe two is very intriguing. More efficient, less hassle. The recent acquisition of SocialDeck will only expand their consumber and customer base. This now attracts people that may not be into social networking, but are into social gaming. The purchase ties both aspects into Google.

The ability of Google to handle all of these social networking needs is almost a mirror image of companies and work places today getting more organized and more efficient. The more you can do with less seems to be the idea with companies and consumers today, and Google is offering that. You can do more with Google than you can with any one other social networking site, and you can do just about as much with Google as you can with the "industry leader."











http://www.cio.com/article/607665/Google_Scoops_Up_Fifth_Company_This_Month?source=rss_news